Sep
27
Customer Loyalty
September 27, 2005 | Leave a Comment
Really knowing your customer and immersing yourself in the customer lifestyle is the true way to marketing success. For instance, my client, Wicked Choppers, builds custom motorcycles that run from $40,000 to $98,000. With those price points, you don’t achieve high volume sales. So, you have to treat your customer right because so much of […]
Sep
27
Email Media Pitching
September 27, 2005 | Leave a Comment
I just wrote a piece called Six Tips For Perfect Email Pitches for my September newsletter. It is here if you’d like to see it. I’d love to hear what is working for you in media pitching.
Sep
27
Welcome
September 27, 2005 | Leave a Comment
Welcome to the Hoover ink PR blog, Think. This is an adjunct to my monthly e-newsletter. Here, I’ll be wading in on current PR, advertising and marketing communications issue that I don’t have the space for in my ezine. And, I’ll welcome your comments, too. So, let’s get going.
