Oct
25
Pay the Man
October 25, 2005 | Leave a Comment
Why is it that businesses think they can receive marketing communications services and then not pay for them? I have a client - soon to be ex-client - who has not yet paid me. We have been working hard on his account for three months, increasing targeted traffic to his website and getting him decent […]
Oct
20
The Elasticity of Truth
October 20, 2005 | Leave a Comment
In a new business pitch yesterday, we told the prospect that we require any message we help deliver to be true. This seemed to pose a problem for some in the organization we were pitching, particularly among the Europeans. In my experience, Europeans have a more elastic definition of the truth than do Americans. To […]
Oct
12
Put Me On Page 1
October 12, 2005 | 1 Comment
Is it just me, or does it seem everyone in business today think all you have to do is call the local daily paper and they come out to do a page one profile of your business? It’s hard enough just to get the media to open your emails or take your calls these days. […]
Oct
10
Bad PR Poster Children
October 10, 2005 | Leave a Comment
PR, as I define it, is developing, managing and maintaining relationships an organization has with any audience that can materially affect its performance. There are many organizations that ignore this definition, particularly when it comes to customers.
This recent piece in Fast Company profiles some bad PR poster children. There are also some profiles of […]
Oct
10
Magic Bullet
October 10, 2005 | Leave a Comment
Hundreds of “consultants†make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet. You know the magic bullet - that one simple thing you can do that will fill up your cash register with virtually no effort on your part.
People buy this tripe […]
