Oct
10
Magic Bullet
October 10, 2005 | |
Hundreds of “consultants†make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet. You know the magic bullet - that one simple thing you can do that will fill up your cash register with virtually no effort on your part.
People buy this tripe because they want “simple†and “no effort.â€
All those magic bullet consultants are wrong. I have the secret and I am going to share it with you, but you won’t be happy about it. My marketing magic bullet: focus, discipline and consistency. Yes, my magic bullet involves some work on your part.
Focus requires that you define your audiences, learn about their behavior, and then provide relevant and believable information, communicated in an original, impactful fashion.
Discipline requires that you develop a marketing plan and implement it aggressively. Your plan must also include a sales element. I know businesses that market and then just expect clients to flock to them with wallets in hand. Unfortunately for these businesses, it requires some effort on their part. No passive income here.
Finally, we come to consistency. This means you must continue to implement your program even after you are tired of it. And don’t change your message and marketing tactics on a whim. The race goes to the marathon man, not the sprinter.
Georgia Patrick of Duct Tape Marketing has some thoughts on this as well.
Does this “magic bullet” mania make your job harder? Post your thoughts here.
