Oct
20
The Elasticity of Truth
October 20, 2005 | |
In a new business pitch yesterday, we told the prospect that we require any message we help deliver to be true. This seemed to pose a problem for some in the organization we were pitching, particularly among the Europeans. In my experience, Europeans have a more elastic definition of the truth than do Americans. To be anything but truthful hurts you in a number of ways:
- your message may attract the wrong prospects for you
- your message may attract the right prospects for the message and when they find out you are lying, you lose the customer and they tell others about your lie.
- lying is just wrong from a moral standpoint.
Thoughts? Anyone?
