Nov
30
What Santa Can Teach Marketers
November 30, 2005 | Leave a Comment
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.
Why does Santa’s brand remain so strong? Because […]
Nov
29
More Holiday For Charity Coverage
November 29, 2005 | Leave a Comment
Charlotte Observer reporter David Perlmutt has taken up the Holiday For Charity cause. He is writing a series of stories this Christmas season about people who have asked for charitable donations instead of gifts. Here are links to his first two stories.
The initial story mentions your humble host here on Think. The second story […]
Nov
29
Newsgasms
November 29, 2005 | Leave a Comment
Well, the media is having a “newsgasm” now thanks to Tookie Williams, the brutal murdering co-founder of the Crips gang. Williams is on death row and the left leaning left coast has made him its cause celebre.
This is one of the best PR operations I’ve seen in a long time. You take a […]
Nov
17
Holiday For Charity Media Coverage
November 17, 2005 | Leave a Comment
My Holiday For Charity program is gaining some traction this year in the media. Here are a few places you can see the coverage:
Biz Yahoo!
Globe Investor
eHoliday
Nov
15
Charity Begins At Home
November 15, 2005 | Leave a Comment
Americans spent almost as much in two months on holiday items as they did all year on charitable giving in 2004. Holiday retail sales for November and December 2004 in the general merchandise category were up 5.7 percent, totaling roughly $229 billion, according to the National Retail Federation. Charitable giving for 2004 topped $248 billion.
Why […]
Nov
7
Wal-Mart Gets Ready To Rumble
November 7, 2005 | Leave a Comment
You’ve probably heard about the new documentary - “Wal-Mart: The High Cost of Low Prices” - that blasts Wal-Mart for being the spawn of Satan and all that is unholy. In this film, producer/director Robert Greenwald blames Wal-Mart for virtually all the ills of capitalism. Greenwald, by the way, says he is a volunteer and […]
