Dec
30
Go Local In 2006
December 30, 2005 | Leave a Comment
Local newspapers – long the primary advertising vehicle for small business – are on the decline in terms of circulation, readership and effectiveness. Because of this and the easier-to-use technology, local paid search is expected to grow 161 percent in 2006. This will be the year to take advantage of this marketing tactic to level […]
Dec
23
MSM Choose What Not To Cover
December 23, 2005 | Leave a Comment
If you have been reading the mainstream media coverage of President George Bush’s constitutional authority to wiretap citizens without a warrant, you might find this of interest. Here’s a quote from a government official. Let’s see if you can guess who said it:
“The Department of Justice believes — and the case law supports — […]
Dec
21
Media Bias Proven?
December 21, 2005 | Leave a Comment
I have long believed that the media tilt left. Having been a reporter for six years, I saw it up close and personal. A study by UCLA now indicates the media is biased.
Already, the liberal media defenders are pooh-poohing the study, and the conservative voices are holding it up as proof of their convictions.
My […]
Dec
20
2006 Marketing Trends
December 20, 2005 | 1 Comment
There’s an interesting piece in B2B about some marketing trends we’ll be seeing in 2006. Pay particular attention to the item about media fragmentation and the move to more online media. I believe this will be where early movers can increase their market share.
Dec
18
The Wind-Up & The Pitch
December 18, 2005 | Leave a Comment
Newspapers, for instance, often work with no lead time. Online, radio and TV, too, are known for their immediacy. Newspaper special sections, such as a holiday gift guide, might want material one to two months in advance. Weekly newspapers, like the Charlotte Business Journal, have their special editions planned months in […]
Dec
13
Marketing That Measures Up
December 13, 2005 | Leave a Comment
Businesses - no matter the size - need to measure the effects of their marketing so they will know what is working and to discover what needs improvement. There are many areas for which marketing is responsible, and in each are indicators of performance that can be measured.
For smaller organizations, there are […]
Dec
8
Where Cows Are Kings…Uh, Queens
December 8, 2005 | Leave a Comment
I love Chick-Fil-A more for their marketing discipline than for their food. Although I like that too. They have used the cows in their marketing for years now, but the idea has not become stale. If you haven’t seen their 2006 calendar, you must check it out. Each month, they feature another famous Cow In […]
Dec
7
Surfing The Trends
December 7, 2005 | Leave a Comment
A number of trends are emerging that will get media coverage in 2006. You can surf on this media wave of interest if you think through how each one affects your organization.
Consider real estate. Mortgage interest rates are increasing, as are housing prices. Has the refi piggybank finally broken? Will people be looking for […]
Dec
2
Meet The Media
December 2, 2005 | Leave a Comment
Businesses can boost their organization by getting media coverage. Below is some information about some key media you may want to contact.
US News & World Report, 202-955-2000, says it is changing focus to deliver more analysis and investigative pieces and less story chasing. It is consolidating print and online staff, so there should be some […]
