Dec
7
Surfing The Trends
December 7, 2005 | |
A number of trends are emerging that will get media coverage in 2006. You can surf on this media wave of interest if you think through how each one affects your organization.
Consider real estate. Mortgage interest rates are increasing, as are housing prices. Has the refi piggybank finally broken? Will people be looking for smaller homes? Will you be able to sell your home when the time comes? Will people be relocating from pricey California to get more home for their money? Will suppliers look for more ways to shrink household items for use in tighter quarters?
How will these trends affect your business? Is there a way to hook your firm into the story?
Look for trends in your industry and then think of story ideas that will be of interest based on them.
Got thoughts on what trends will emerge next year? Share with other Thinkers.Â
