Dec
8
Where Cows Are Kings…Uh, Queens
December 8, 2005 | |
I love Chick-Fil-A more for their marketing discipline than for their food. Although I like that too. They have used the cows in their marketing for years now, but the idea has not become stale. If you haven’t seen their 2006 calendar, you must check it out. Each month, they feature another famous Cow In Shining Armor. There’s Charbroilemagne, Moolius Caesar, and my favorite, Lady Guineveal.
Branding takes time, effort and discipline. You can’t change with the wind. Chick-Fil-A is a great example of the way to do it right.
