Jan
31
There’s Talk On The Street…
January 31, 2006 | Leave a Comment
There’s talk on the street, as the old Eagles song says, about what folks are thinking down on the boulevard. Old school media have used the “street” term liberally to describe Arab reaction to US actions in Iraq. Word on the street still is heavily influenced by the MSM. It is losing its stranglehold across […]
Jan
31
A Few Of My Favorite Links…
January 31, 2006 | Leave a Comment
The links I provide in my monthly enewsletter seem to be the most popular feature with my readers. So, here are a few favorites for helping promote yourself or your clients:
ReachLocalÂ
EzineArticles
MarketingProfs
nTargetÂ
Jan
30
The Survey Says…
January 30, 2006 | Leave a Comment
I’m working on a survey for my client, Focus Four, and would like to ask you to participate.
This survey is about business ownership. We’re trying to get a handle on how many people have wanted to own their own business, and how their attitudes differ from those who actually do own […]
Jan
30
Get A Backbone
January 30, 2006 | Leave a Comment
Dan Rather - in a recent speech - says that journalism needs more backbone. They must recognize, he says, that they have a duty and reconnect with their role in a system of checks and balances. “American journalism needs a spine transplant and we need it quickly,” he said.
I agree that journalism needs more backbone […]
Jan
26
Get Me On With Leno
January 26, 2006 | Leave a Comment
Hey, are you a non-celebrity who wants to get on NBC’s “Tonight Show with Jay Leno”? Well, who isn’t? Debbie Vickers is the executive producer, and Stephanie Ross is the senior segment producer. Authors check in with Dave Berg. Here’s the contact information: NBC Studios, 3000 W. Alameda Avenue, Burbank, CA 91523, (818) 840-2222; Fax: […]
Jan
25
Is The Press Release Dead?
January 25, 2006 | Leave a Comment
I’ve written on this subject as you can see in the entry below. What do you think?
Take the poll
Free Poll by Blog Flux
Jan
25
The Evolution Of The Press Release
January 25, 2006 | 2 Comments
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It’s not dead, but its mission has evolved.
Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with […]
Jan
24
Blackberry Did Not Pick The Low Hanging Fruit
January 24, 2006 | Leave a Comment
RIM, maker of the ubiquitous Blackberry (I have one), has not taken advantage of its PR low hanging fruit. As you may know, the Supreme Court has just refused to hear a patent infringement case against RIM.
Users love the Blackberry device and are waiting to help, but to date no request has been forthcoming. […]
Jan
24
Baby Boom Opportunity
January 24, 2006 | Leave a Comment
Marketers have been neglecting the opportunities provided by Baby Boomers. As a member of this wildly divergent generation, I can say there is one thing I believe that we all have in common: a yearning for experiences. Here’s a Hoover ink Purple Paper I wrote on the subject, if you are interested.
Jan
23
MapStats
January 23, 2006 | Leave a Comment
Here’s a neat tool for showing where blog visitors come from. You can access it at Blogflux. See the link under Blogroll.
