Jan
21
Are The Main Stream Media Outlets Biased?
January 21, 2006 | Leave a Comment
Take this poll, and let us know what you think.
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Free Poll by Blog Flux
Jan
18
Branding Resources
January 18, 2006 | Leave a Comment
If you want to do some reading on branding, I have a couple of good links for you. The first is to an article from Brandchannel entitled The Fundamentals of Branding. While there snoop around a little. There are some good articles and white papers.
And here’s a piece from Darwin […]
Jan
17
Experiences, Not Logos Make The Brand
January 17, 2006 | Leave a Comment
A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they. […]
Jan
13
Media News
January 13, 2006 | 1 Comment
It pays for the PR person to keep up with the changes in the media business. So, here are a couple of items of news from the media itself.
Boston Globe Editorial ChangesÂ
Magazine Knows When To Fold ‘EmÂ
How To Grab More InkÂ
Jan
12
Spread The Word-of-Mouth
January 12, 2006 | Leave a Comment
Now, don’t get me wrong, I believe in advertising for some things. However, when it comes to moving products and services, good PR takes the cake. Particularly the old word-of-mouth. Recent research from BIGresearch confirms it. Here’s a link to the news release.
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Jan
9
Cool Marketing Tools
January 9, 2006 | Leave a Comment
Here are a couple of cool marketing-related tools in which you may have interest:
- Google Rank Position - Check youre website’s Google site position for multiple keywords at once. Use http://www.prsearch.net
- Domain Popularity Check - This tool from LinkVendor is one of several search engine optimization tools they provide on their site. It shows you […]
Jan
6
More Mainstream Media News
January 6, 2006 | Leave a Comment
Did you know that 40 of 44 Senate Democrats have taken money from lobbyist Jack Abramoff or his client companies? Did you know that Sen. Harry Reid (D) has taken $47,000? If you have been reading about this story in the MSM, you probably didn’t. This is a bi-partisan story…both sides have taken money from […]
