Feb

28

Take Your Vitamins

February 28, 2006 | Leave a Comment

So many businesses waste their time, money and other resources on big game hunting - that is seeking out new clients - when there is so much business close at hand. Current clients are right there to either upsell or get referrals, but that is not as much fun for marketers. They’d rather spend their […]

Feb

21

Ad Agencies Are Dead, But Don’t Know It Yet.

February 21, 2006 | Leave a Comment

Like smoking, the traditional ad agency is on the way out. Oh, don’t get me wrong, you’ll always have a handful of mega agencies. But the mid-sized agency is done. Here’s the problem with the model: I have a bunch of people sitting around the agency waiting for me to bring them work. They specialize […]

Feb

19

Much Ado About Nothing

February 19, 2006 | Leave a Comment

Just caught Michelle Malkin’s column on TownHall. Malkin says the American media are clowns for the way they are handling the Cheney hunting accident. I couldn’t agree more. Have any of them heard that a company from Dubai may soon be in charge of several major American ports? The main stream media has done very […]

Feb

15

Business Ownership Survey Update

February 15, 2006 | 1 Comment

My survey about business ownership attitudes for client, Focus Four, is still open, and we are getting some interesting results. I’ll be using these results to publicize Focus Four.
By the way there still is time for you to participate. Click here to take survey.
Here are a few findings from the early data:
To date, 100 percent […]

Feb

14

Tell Me A Story

February 14, 2006 | Leave a Comment

Since the dawn of time mankind has been a sucker for a story. We may be wearing synthetics now instead of skins, but that one truth has not changed. Whether you are communicating with employees, customers or the media, a story has the most power.
Recently I read a piece in Bull […]

Feb

9

The Wind Up & The Pitch

February 9, 2006 | Leave a Comment

Pitching hip and edgy media may require a different approach, according to Gene Newman, editor of MaximNet, which publishes Maxim, among others. Check out his comments on how to pitch the media in his milieu. If you visit the Gene Newman link, scroll down to the next piece, as well. Jane Hirt, founding editor of […]

Feb

7

Media Objectivity

February 7, 2006 | Leave a Comment

So far, those who have taken my poll on media objectivity, think that the media are liberal (50 percent), conservative (33 percent), objective (17 percent). You can still take the poll.

Feb

7

Bad PR 101

February 7, 2006 | Leave a Comment

A reporter friend of mine dropped me a note about a recent bad interview experience that is probably all too frequent, particularly when doctors are involved. Doctors are often treated as if they are superior beings and sometimes they begin to believe it, and so do those around them.
Anyway, this reporter recently set up […]

Feb

2

CNN “Respect for Islam” Shows Media Hypocrisy

February 2, 2006 | Leave a Comment

CNN today said it would not show the cartoons of the prophet Mohammad that have caused such a stir in Europe. This is, the news organization says, “in respect for Islam.” One cartoon depicts the founder of Islam wearing a turban resembling a bomb, and Muslims consider it sacrilegious to produce a likeness of Mohammad. […]

Feb

1

Media Bush Bashing Continues

February 1, 2006 | Leave a Comment

Although a CBS poll shows that three-fourths of the people who watched the State-of-the-Union speech January 31, 2006 said they approve of the proposals made by Bush, you wouldn’t know it by the media ciriticism surrounding the event. MSM all seemed to have received their talking points from the Democratic Mother Ship.
For an interesting overview […]