Mar

31

MarketingProfs Daily Fix Blog

March 31, 2006 | Leave a Comment

MarketingProf has launched a new blog that features expert commentary from some of the top marketing and PR minds in the business. It’s called MarketingProfs: Daily Fix. Bookmark it, as I have.

Mar

29

Online PR Experiment

March 29, 2006 | Leave a Comment

Today, I issued a news release via PRWeb about the business ownership survey I’m conducting on behalf of client Focus Four. So far, I have let people know about the survey through my monthly enewsletter, Think, and by entries in this blog. The news release is the final piece of the experiment to see how […]

Mar

23

I Heard The News Today, Part II

March 23, 2006 | Leave a Comment

I recently conjectured that newspapers were on death’s doorstep, at least the analog version of the newspaper. Digital content is another topic altogether. Some pretty smart people at Wharton agree with me.
There is another view of newspapers that seems to have some validity as well. I remember when I was a reporter, we saw that […]

Mar

22

Helen Thomas’ Shameful Exchange

March 22, 2006 | Leave a Comment

Capitol Hill media doyenne Helen Thomas has made no secret of her disdain for President George W. Bush. But at yesterday’s press conference, Bush called on Thomas to ask a question. She did not question, she only hurled invective and continually tried to interrupt him. When I was a journalist, I may not have liked […]

Mar

21

Media Relations - Blog Style

March 21, 2006 | Leave a Comment

Bloggers are not journalists, per se. So-called “real journalists” tell you this all the time. Most are just people with some expertise in a specific area who are anxious to share their knowledge, opinions and sometimes vitriol. If you are a PR practitioner who is working the blogosphere for a client or your own organization, […]

Mar

16

How To Be A Great Radio Guest

March 16, 2006 | Leave a Comment

Radio - despite changes in media habits - still is a great way to get in front of a lot of people. As a radio talk show guest on a national program, millions could hear your message. Talk radio listeners tune in about 20 percent more than the average radio […]

Mar

15

To Spend, Or Not To Spend

March 15, 2006 | Leave a Comment

A number of surveys indicate that companies aren’t spending enough on marketing. Some marketing geniuses would have you believe that you must spend at least five percent of revenue in order to be spending “enough” on the marketing function. In truth, marketing spending fluctuates wildly by type of business. Industrial […]

Mar

8

I Heard The News Today, Oh Boy.

March 8, 2006 | 1 Comment

Newspapers, which have lost their stranglehold on our information, are now losing circulation rapidly. So, they try to pretend everything is all right by sponsoring surveys to show how relevant they still are. Case in point, a recent survey by Outsell is being touted because it shows 61 percent of consumers still look to newspapers […]