Apr
26
Your Brand In The Media
April 26, 2006 | Leave a Comment
Generate media coverage about your brand
All that professional and community involvement will certainly lead to opportunities to leverage that involvement into news about the brand called you. And, of course, there will be promotions, new assignments, and awards at work, too. More opportunities to make headlines.
Your achievements are of interest to local print, broadcast, and […]
Apr
25
Customer Guide
April 25, 2006 | Leave a Comment
A lot of companies have gotten it right in the digital realm, only to drop the ball once you meet them on the physical plane. You walk into a store and human assistance is in short supply. And, you find, the store layout doesn’t make sense to you. Probably designed by some engineer who has […]
Apr
25
More Brand Called You
April 25, 2006 | Leave a Comment
I laid out three key things you can do to build your personal brand. Let’s examine the first one:
Join and participate in professional and community organizations
The best brands grow, evolve and get better with time, while maintaining their special qualities from the past.
Professional and community organizations provide ample opportunity to learn and grow.
They provide professional […]
Apr
24
The Brand Called You
April 24, 2006 | Leave a Comment
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.
We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in […]
Apr
24
Media Ubiquity
April 24, 2006 | Leave a Comment
If you had not stopped watching network TV, reading newspapers, and listening to radio, this would not have happened. Marketers are having trouble finding enough eyeballs these days using the old guard media. So, now they are looking everywhere imaginable to find consumers. Even elevators are not safe. Nor is public transit. Transit riders in […]
Apr
20
Resourceful
April 20, 2006 | Leave a Comment
Creatives like us shouldn’t have to reinvent the wheel every time we need some sort of form or template. Right? Well the folks at Creative Latitudes have a resource section that offers all kinds of free downloads, ranging from contract forms to hourly rate calculators. Very cool.
Apr
19
Tag, I’m It!
April 19, 2006 | 4 Comments
Ziki.com is a new Web 2.0 application. Its raison d’etre is connecting people based upon how they tag themselves. So, for instance, if I describe myself with tags such as “blog” “PR” “marketing” I can find other folks who describe themselves the same way. In essence, this allows you to control your personal brand.
Apr
19
Cooking Up A Press Kit
April 19, 2006 | Leave a Comment
Press kits, like any dish, may include different ingredients depending upon who will be consuming them. A good press kit can be used with potential investors or clients, just as it can for editors. The contents should be developed based upon your audience.
Let’s review some common elements you will find in […]
Apr
18
Keywords Cost Less
April 18, 2006 | 1 Comment
Fathomonline reports that keywords have taken a dive in the first quarter of 2006. The average keyword bid now is $1.39, down from $1.43 at the end of 2005. Search engine advertising, also known as pay-per-click advertising, is an increasingly good way to capture online customers. If you are a do-it-yourselfer, consider using ReachLocal.
Apr
18
Printed Press Kits: A Contrarian View
April 18, 2006 | Leave a Comment
Much has been said about the demise of the printed press kit. Online and electronic versions - pundits say - are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?
Au contraire, mon frère! Let me posit an alternate view. I’ve […]
