Apr
25
Customer Guide
April 25, 2006 | |
A lot of companies have gotten it right in the digital realm, only to drop the ball once you meet them on the physical plane. You walk into a store and human assistance is in short supply. And, you find, the store layout doesn’t make sense to you. Probably designed by some engineer who has no idea about how the customer experience works.
Wine stores are a great example. Now, I like wine and read a lot about it. So, I have a grasp of the basics: varietals, countries from which they hail, etc. But the average wine shopper is lost. Grapedistrict has come to the rescue with its new coding system. They have ridded themselves of oak shelving and wine segregation by color or country. A color coded system based upon flavor quickly tells the consumer what he or she needs to know.
Apple is another brand that gets it from a retail perspective. They understand the need for retail experiences.
Every type of retail business has a similar opportunity to change the dynamic and capture more business. Ask the consumer and you’ll find out what yours is.
