May
31
Media Doesn’t Ask Tough Questions
May 31, 2006 | Leave a Comment
I’m working on a project promoting the new U.S. National Whitewater Center, which has run into problems with its entrance road caused by a lack of leadership from elected officials and some just plain poor planning and research on the part of governmental staffers.
Reporters are not asking tough questions about this or anything else anymore. […]
May
31
Now Ear This
May 31, 2006 | Leave a Comment
Podcasts are gaining in popularity, particularly in the B2B world. There is a new podcast service offered by TalentZoo, the the Communications industry online career portal and daily destination for news, advice, and editorials from the industry elite. Visit the TalentZoo lounge to pick up podcasts from experts on a variety of advertising, branding, career, […]
May
31
Paid Tag - You’re It
May 31, 2006 | Leave a Comment
It was bound to happen. Once someone develops an idea, it isn’t long until someone else tries to monetize it. A tag acts as a keyword to help organize material on the Internet. We talked about tagging before in relation to Ziki.com.
For instance, my website could be tagged with words and phrases such as PR, […]
May
25
Storytelling
May 25, 2006 | Leave a Comment
I’ve long been a fan of storytelling both in speeches and in PR efforts. There’s a good piece in Bacon’s Navigator newsletter today about the subject. Give it a read.
May
25
Market Research Resource
May 25, 2006 | Leave a Comment
Research is an important aspect of any organization’s marketing. But what market research should you do? Rutgers has an online resource that helps you figure it out.
May
23
Size Matters
May 23, 2006 | Leave a Comment
Yes, size matters. That is, when it comes to email subject lines. According to ReturnPath, response plummets when your email subject line is more than 50 characters in length. In fact, when subject lines are 49 characters or fewer, response increases as much as 75 percent. Here’s the rest of the story. […]
May
19
Online Press Room
May 19, 2006 | Leave a Comment
Is it important for a company to have an online press room? In a recent survey, 99 percent of journalists said “yes.” They say it is very important or important to have access to news releases (92 percent), photographs (81 percent), and product information (76 percent). You can download the survey here. […]
May
18
PR Resource
May 18, 2006 | Leave a Comment
Bacon’s - the media contact company - has a good website for PR professionals. It is The Navigator, and it features daily updates on editorial changes around the industry, as well articles written by our PR colleagues. Online now is a solid piece on tips for working with trade press.
May
18
Business Ownership Survey Redux
May 18, 2006 | Leave a Comment
Told you about the online business ownership survey I have been conducting for client Focus Four. Sent a special note to subscribers of my e-newsletter Think. Nearly 15 percent of them responded by clicking through and taking the survey.
Most non-business owning respondents (49%) were 25 - 34; male (70%); married (64%); had children (51%); and […]
May
17
They’re Here. Now, What?
May 17, 2006 | Leave a Comment
A lot of companies have gotten it right in the digital realm, only to drop the ball once you meet them on the physical plane. People show up to shop and retailers don’t always have a good grasp of what to do with them.
You walk into a store and human assistance […]
