May
16
Sub-Par Journalism
May 16, 2006 | Leave a Comment
America’s MSM, as we have discussed, has a decided left lean. But worse still is its slipshod reporting. When I was in journalism school we were taught to seek out the facts, not just that day’s talking point from liberal organizations. But reporters - by and large - are lazy.
There’s a nice piece by Frank […]
May
16
Digital Secrets
May 16, 2006 | Leave a Comment
Small businesses, particularly those with a single geographic market to cover, have an advantage over the big boys. It’s the digital success secret that Goliath doesn’t want David to know about: local online search.
Surprisingly, small companies are not yet rushing into the local fray. But this may change in 2006. Industry experts estimate that local […]
May
16
Who Links To Me?
May 16, 2006 | Leave a Comment
Another cool tool…WhoLinksToMe? This web app does the searching for you and provides a listing of who links to your site, or blog.
Who links to me?
May
15
Where in the world…
May 15, 2006 | Leave a Comment
If you wonder where people are coming from to visit your website or blog, there is a new resource to help: GeoVisitors. You just copy some code onto your site and Voila! See where Think visitors are coming from.
May
10
Slow Day? Make News.
May 10, 2006 | Leave a Comment
Sometimes there seems to be no client news worthy of coverage. That’s when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:
* The List
* The Index
* The Hall of Fame
Best of, worst of, most of, least of, top and bottom lists […]
May
9
Good News, Bad News
May 9, 2006 | Leave a Comment
As we have discussed before, newspapers are like dinosaurs smoking Marlboros…they are going to die soon of self inflicted causes. Consider this: online visits to newspaper websites are up. This would be a good thing except that newspapers have not figured out how to monetize this. Bad news: paid circulation is down. Again.
May
8
Works For Me
May 8, 2006 | Leave a Comment
Businesses often opt for the wrong marketing tactics, thinking that advertising - for instance - makes a statement about the organization. It does. It says that - if you are not doing the fundamentals right - you are wasting your money on ads. What are the fundamentals:
Positioning Statement. This outlines who you are, the kinds […]
May
8
New 4 You
May 8, 2006 | Leave a Comment
Here are a couple of online resources I’ve discovered for you.
Research giant Forrester has a new marketing blog.
Guerrilla Consulting is a good read for sole practitioners, whether in PR or other fields.
