Jun
29
Evolution Continues
June 29, 2006 | Leave a Comment
Yesterday, we were talking about the evolution of the press release. Evolution continues, thanks to PRWEB. The news release distribution service has announced an SEO tool to help you better optimize your news releases for pick up by search engines (see SEO here).
Do you think the press release is dead or evolving? Take the poll
Free […]
Jun
28
Press Release Evolution
June 28, 2006 | 2 Comments
I’ve written on this subject - the death of the press release - before. The death of the press release, like that of Mark Twain, has long been exaggerated. In the new digital world, the evolved press release is a potent force for communication. My contention has been that it is not dead but it […]
Jun
27
Separation of Church & State - Media-Style
June 27, 2006 | Leave a Comment
It used to be sacrosanct that advertising did not influence editorial coverage in a publication or by broadcast. No longer. It is still wrong, and part of what is ailing the MSM, but more marketers are reporting that they have paid for editorial placement. PR Week and PR firm Manning Selvage & Lee surveyed […]
Jun
26
Gray Lady Down
June 26, 2006 | Leave a Comment
The once venerable New York Times has finally gone one step too far. Freedom of the press is one thing, but treason is another thing altogether. The gray lady committed treason when it released information about an international cooperative effort that helped trace financial dealings between suspected terrorist organizations. The LA Times got in on […]
Jun
26
Good PR = Behavior, Attitude Change
June 26, 2006 | Leave a Comment
Public relations is NOT just about getting media coverage. It is about changing attitudes and behaviors. In fact, PR does not always involve media coverage.
Consider a recent Humane Society campaign concerning PETS (Pets Evacuation and Transportation Standards) Act, a federal bill that would require pets and service animals to be included in disaster evacuation plans.
The […]
Jun
20
Jump The Shark
June 20, 2006 | Leave a Comment
“Jump the shark” is a media term. Do you know what it means? You’ll find terms like this explained each day in Bulldog Reporter’s Media Rap feature.
Oh BTW, it’s from an episode of Happy Days when Fonzie was waterskiing and jumped over a shark. Media observers say this was when the […]
Jun
15
Personal Brand Checklist
June 15, 2006 | Leave a Comment
You can’t build a personal brand until you do a little soul searching and research. Let’s take a look at some things to think about when developing your brand.First, perform a self-assessment. What are your most important values? Consider these carefully for they will form the foundation or heart of your […]
Jun
13
A New Brand You
June 13, 2006 | Leave a Comment
Personal branding is becoming even more important because your brand now has more permanence and it is easier for others to find out about it thanks to the Internet. If you have a blog, your brand is really hanging out there for everyone to see. Branding is not - I repeat - […]
Jun
12
I wrote a piece in my enewsletter this month about personal brands. While researching the piece I asked colleagues what their impression of my brand is. Here are their anonymous and unedited comments:
“Three T’s”– Trustworthy, truthful, timely. Does what he says he’ll do, when he says he’ll do it, and does it well.
Down to […]
Jun
8
Do You Have Issues?
June 8, 2006 | Leave a Comment
A piece I wrote about issues management is in this month’s Navigator e-newsletter from Bacon’s.
