Jun
12
My Brand
June 12, 2006 | |
I wrote a piece in my enewsletter this month about personal brands. While researching the piece I asked colleagues what their impression of my brand is. Here are their anonymous and unedited comments:
“Three T’s”– Trustworthy, truthful, timely. Does what he says he’ll do, when he says he’ll do it, and does it well.
Down to earth, logical thinker. Strategic understanding, but more tactically oriented.
Sense of humor, easy to work with. Always have new ideas.
Authoritative, in charge, commanding, capable, competent, confident, professional, not just doing things right, but doing the right things, a leader and a strong communicator. On the lesser side, perhaps intimidating or very alpha male!
“Out of the box”, balanced, solid, integrity
I think of Harry Hoover as an extremely savvy, good-hearted Mecklenburger who understands the power of the Internet and knows how to effectively represent his clients in dealings with the media. I also admire him greatly for making a successful transition from journalist/broadcaster to small business entrepreneur, which is no small feat.
Confident, consistent, information resource, reliable, strategic, assertive, easy to work with, focused and professional.
You and your “brand†are:
- chock full of fabulous and never-ending ideas
- early adopter technologically – almost too far ahead of the curve so must teach/explain/pull others along
- extremely well-versed in all the advertising/pr/media-related disciplines. You know how to put all the pieces together and provide a comprehensive, strategic plan and all the necessary tactical pieces as well. You can strategize, plan and execute, from start to finish.
- you are inventive, creative, persistent, patient
- you communicate clearly and express yourself well both in writing and verbally
- you have a passion for technology, deep technical knowledge and are a aggressive self-teacher. You know how to use technology to drive business processes.
- you are a leader
- you are also a teacher
- you have morality and ethics (personally and professionally) – a rare commodity lately, it would seem
- you are flexible – if it doesn’t work this way, then we can do it that way
- you deliver what you promise, when you promised it. And if you can’t, you communicate why and when.
To me, the HH brand is 1) Conservative, 2) Sage, 3) Clever and 4) Honest.
The Harry Hoover brand revolves around integrity, honesty, open communication, thoughtful strategy and flexibility.
I think that the Hoover brand consists of:
- optimistic focus on the task at hand
- openness to others’ ideas to improve the ultimate product
- loyal and fair, yet bound to a set of principles (albeit sometimes Republican-influenced)
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[…] Ten colleagues responded to my request to give me their view of my brand. Based on their responses, I believe I’m communicating my brand - and those values - effectively. You can read their anonymous comments here. […]