Jun
27
Separation of Church & State - Media-Style
June 27, 2006 | |
It used to be sacrosanct that advertising did not influence editorial coverage in a publication or by broadcast. No longer. It is still wrong, and part of what is ailing the MSM, but more marketers are reporting that they have paid for editorial placement. PR Week and PR firm Manning Selvage & Lee surveyed 266 marketing executives to see if they had ever paid for broadcast or editorial placement. Almost half said they had. Of those who had not paid, 46 percent said that they would consider it. You can read more here.
This is an unethical method of getting coverage. It indicates that there is no objective filter in place for news coverage and it bodes ill for those with small marketing budgets. The big will get bigger coverage because they can afford it.
What are other people saying about this subject?
