Jul
12
PR Experiment
July 12, 2006 | |
Terry Hoover, mystery author and more importantly, my wife, has signed with Gale/Five Star Publishing to bring out her debut novel, Double Dead. It comes out in January 2007, so I’m beginning to publicize Terry and her book in order to build some buzz before it comes out. Obviously we want to move as many books as possible, so it is important to start people talking about it. You can download the first chapter.
I distributed a news release via PRWEB this morning, and used the many social media features of PRWEB’s platform. It is bookmarked with del.icio.us and tagged with a host of words in Technorati: terryhoover
Traffic to our new website - www.hoovermysteries.com - is up exponentially. There will be more media relations activity and I have a few other publicity ideas I’ll be trotting out. I may even ask for your help in this experiment. More on this later…
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[…] We talked about the PR experiment I have been doing in advance of the January 17 release of my wife’s murder mystery, Double Dead. I’ve used PR Web releases, social media tools like del-icio.us and digg, as well as stumbleupon. I’ve dropped another release this morning about the good review given by the American Library Association’s Booklist publication. […]