Aug
24
Keyword Cost Revisited
August 24, 2006 | |
Not long ago, I wrote about the cost of keywords being on the decline. I’m seeing a seasonal spike in tourism-related keyword costs. I think this is due to the end of the summer travel season - fewer people are looking for vacation-related places and prices and tourism advertisers are ratcheting up their bids to compensate. Other keyword areas are sure to follow as we head toward the holidays. I tell you this so that you can be thinking about how to refine your keywords, going after only the ones that are most specific to you. More on this later…
