Aug
24
B2B Media Works
August 24, 2006 | Leave a Comment
Business-to-business media works, at least according to two new studies. According to one study, 57 percent of responding executives says an ad prompted them to purchase or recommend the purchase of a product or service. Respondents also say that seeing an ad in multiple media - online and offline - increases […]
Aug
23
Email Sparks Sales
August 23, 2006 | Leave a Comment
Doubleclick reports that 78 percent of all email users have purchased something as a result of an email. When done well, email still is a great medium for building relationships and for sparking sales. But often is not done well. This article from GoToMarketingStrategies provides some good advice.
Aug
22
Medium Done Well
August 22, 2006 | Leave a Comment
You’ve determined that you are ready for an advertising program. The message is ready, the audience is selected. Now, which medium will deliver the best results?
Well, a multi-media approach that surrounds your prospect is highly effective for rapidly building awareness. But you may not be able to afford a full-blown campaign […]
Aug
21
Advertising 101
August 21, 2006 | 2 Comments
You have your corporate ID package, a website and are doing search engine advertising using ReachLocal. You have an excellent PR program in place that includes an nTarget-based email newsletter, guest speaking and media relations. And, you are working feverishly to retain the customers you have. You are, right?
Then, it is […]
Aug
20
Belkin’s Excellent Customer Disservice
August 20, 2006 | Leave a Comment
Linksys router burned out and went to get a new one. Couldn’t find the model I needed, so picked up a Belkin instead. Needed to get the network back up fast. Back in the office, I discover the Belkin installation disk is corrupted so I call Belkin. Mistake. Belkin is made in China and I […]
Aug
16
Buy Digital
August 16, 2006 | Leave a Comment
Doubleclick reports that 78 percent of all email users have purchased something as a result of an email. When done well, email still is a great medium for building relationships and for sparking sales. But often is not done well. This article from GoToMarketingStrategies provides some good advice.
Aug
15
Your Underwear Is Talking To Me
August 15, 2006 | Leave a Comment
Your underwear is talking to me. No, really. Radio frequency identification (RFID) tags are making their way into apparel and other goods so they can be tracked for inventory purposes. There are some cool marketing possibilities but many of them smack of privacy invasion. Shipping containers, cars, ID cards - all […]
Aug
10
Think Thumbs Up
August 10, 2006 | Leave a Comment
My ezine, Think, has been voted one of the best by BestEzines.com. You can sign up for it here.
If you want to help me out, you can go here and rate it. Here’s what a couple of my readers have to say about it:
“Harry Hoover’s Ezine, Think, provides a few insightful paragraphs to lubricate the […]
Aug
8
37% of Advertising Is Wasted
August 8, 2006 | Leave a Comment
More than 100 years ago John Wanamaker famously said, “half of my advertising is wasted. I just don’t know which half.” The good news is that half of advertising is not wasted. The bad news is that 37 percent of advertising is.
According to a five year study of the nation’s top 36 advertisers, much of […]
Aug
1
Helping A PR Job-Seeker Out
August 1, 2006 | 3 Comments
If the resumes and emails I receive are any indication, neither your parents nor your teachers taught you how to properly look for a job. I frequently receive notes to my email address that are addressed “To Whom It May Concern”, or “Hiring Manager”, or even “Please pass this along to the appropropriate person.” I […]
