Sep
22
Bad PR Move Should Come With Consequences
September 22, 2006 | 1 Comment
I’m still boycotting Exxon for its PR debacle after the Valdez ran aground. Anyone can have an accident, but to handle the situation the way Exxon did was just wrong and needs to be addressed at the cash register.
If you are one of those who thinks it is OK for nuts like Venezuelan President Hugo […]
Sep
21
Are You Linked Up?
September 21, 2006 | Leave a Comment
Building links to your site from authoritative websites is a good way to drive additional web traffic. Using PRWeb for your news releases and posting articles on high ranking sites like EzineArticles.com are two methods of getting links. This article on SEOBook.com reveals more.
Sep
19
Pay To Play
September 19, 2006 | Leave a Comment
Paid product placement is growing faster than advertising, according to the Center for Media Research. In today’s enewsletter, the center reports, “According to the PQ Media Global Product Placement Forecast 2006, global paid product placement spending surged 42.2% to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond. […]
Sep
14
A Few Trends
September 14, 2006 | Leave a Comment
Do you know the six major trends affecting the news, the primary source of news for Americans and the best way to generate leads? I do because I just checked out the latest update from Saurage Research.
Sep
6
Write To Boost Your Brand
September 6, 2006 | Leave a Comment
Last week I got an email from the editor of Zig Ziglar’s enewsletter. She had found one of my articles posted at EzineArticles.com. (The best place to post your articles, by the way.) She told me she planned to use my article in this week’s newsletter, which reaches 53,000 people. Ezine came out yesterday and […]
Sep
5
Starbucks PR Miscue, Caribou Homerun
September 5, 2006 | Leave a Comment
Last week, you’ll remember, we talked about Starbucks and its PR miscue. The coffee chain had sent an email to its southeastern employees telling them to forward to friends and family for a free iced coffee. The email went viral and Starbucks pulled the offer because it was going to cost them too much.
Enter the […]
Sep
1
Starbucks’ Virus
September 1, 2006 | Leave a Comment
When you employ viral techniques, sometimes the virus mutates beyond your expectations. And so it was with a recent employees, friends and family email promotion by Starbucks. The company sent out an email to its employees in the Southeast that contained a coupon good for a free iced coffee. Starbucks told employees to forward the […]
