Sep
19
Pay To Play
September 19, 2006 | |
Paid product placement is growing faster than advertising, according to the Center for Media Research. In today’s enewsletter, the center reports, “According to the PQ Media Global Product Placement Forecast 2006, global paid product placement spending surged 42.2% to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond. Product placement spending in TV, film and other media is expected to climb another 38.8% to $3.07 billion in 2006, driven by the continued shift toward a paid placement structure from a barter and added-value model.”
No surprise here. Advertising is so often off-base that consumers are beyond ignoring it. My suggestion is to put some of that product placement money into a good PR program.
