Oct
24
Tell Me A Story About Me
October 24, 2006 | Leave a Comment
Marketers know that a story is a good way to engage prospects. But too often the marketer wants to tell a self-serving story about the company instead of about how the company helps the prospect or customer.
Chest-thumping puffery does not sell. Tell me about how you can make me more money, save […]
Oct
11
Reaching Baby Boomers
October 11, 2006 | Leave a Comment
The New York Times today has a piece on the inscrutable Baby Boom generation. (Registration with the Times is required to read this article.) Marketers finally are starting to wake up to this massive consumer group, but are unsure how to reach them en masse. They can’t.
This generation is not homogenous, as I point out […]
Oct
6
Put Your Calendar To Work
October 6, 2006 | Leave a Comment
It’s an October evening and your major reception for donors has just
begun. Turnout is substandard and most of the attendees are women. Can
you say, “World Series?” Sure, I knew that you could!
Every organization should create an annual PR and marketing calendar
so that it can avoid the World Series’ of the world, as well as take
advantage […]
Oct
2
Top of the Heap
October 2, 2006 | Leave a Comment
Alexa is something you should check out if you have a website or blog and want to see how you rank. I was just checking ot see how this blog was doing and guess what? More people now visit this blog than do the root blog at prblogs.org. If you go to the previous link, […]
