Nov

29

Hit Your Target

November 29, 2006 | Leave a Comment

Do you need to rent an email list of all 1.6 million Apple iPod owners, or 3.25 million international marketing executives, or even 650,000 creative people? EResources has more than 200 million unique email addresses, broken down into 175 global targeted lists representing 40 countries. They probably have just the list […]

Nov

27

Holiday PR

November 27, 2006 | Leave a Comment

Holidays can be used to pump up some publicity for your firm. Did you know that January 2 is 55 MPH Speed Limit Day, January 4 is Dimpled Chad Day, or January 6 is Fruitcake Toss Day? This website contains listings for many of the bizarre observances you might harness for […]

Nov

24

What’s The Subject?

November 24, 2006 | Leave a Comment

A recent study from Silverpop indicates that subject-line branding can increase the open rate of an e-mail campaign by 32% to 60%. The study also shows that newsletter format emails receive a higher click-through rate for business-to-business customers than do postcard layouts. Learn more here.

Nov

21

Get Cre8tive

November 21, 2006 | Leave a Comment

understand that creativity and artistic ability are not one and the same. Once you get past that hurdle, it’s easier to find your creative muse.
Roger von Oech, in his book A Whack On The Side Of The Head, says that there are 10 mental locks that may keep us from freeing […]

Nov

17

Stand By Your Brand

November 17, 2006 | Leave a Comment

Do you have a good handle on your brand? Would you like to find out how your organization rates in terms of creating, communicating, living and managing its brand? Here’s a brand analysis tool that lets you do just that.

Nov

15

What’s The Big Idea

November 15, 2006 | Leave a Comment

Creativity requires that you generate a lot of ideas first before you begin to edit. Once that you have some ideas, you need a way to evaluate them against set criteria. The Idea Evaluator is just such a tool. Try it out.

Nov

6

Pounded At The Pump

November 6, 2006 | Leave a Comment

As we discussed a few weeks back, I believe bad actors - particularly companies - need to be punished in the market for their indiscretions.
Citgo, it appears, is being pounded at the pump thanks to comments about President Bush by Hugo Chavez of Venezuela. This country has a large ownership stake in Citgo. Many retail […]

Nov

3

John Kerry’s Gaffe

November 3, 2006 | Leave a Comment

Recently, I used the Kerry gaffe as a vehicle to discuss media bias. Other PR practitioners are using it to discuss the proper way to apologize. For instance, David Henderson has a piece here. If you are going to apologize for something, make sure you apologize and don’t just try to shift the blame to […]

Nov

2

Media Bias 101

November 2, 2006 | Leave a Comment

John Kerry’s gaffe - in which he basically called America’s military stupid - provides us a perfect opportunity to see if there is media bias. A day after the comments, did you see a single front-page headline in The New York Times, Washington Post, Wall Street Journal or USA Today? Our friends at the NY […]

Nov

1

Outside The Box

November 1, 2006 | Leave a Comment

Understanding psychology and human behavior can come in handy for the marketer, particularly those who operate at the retail level. There are a few tricks retailers use that play on your unconscious to relax you, or change your in-store behavior.
Think about babies for a moment. Are you relaxed now? Some stores […]