Dec
28
Give It Up Again
December 28, 2006 | Leave a Comment
It is estimated that Americans gave total charitable contributions of $260.28 billion for 2005, up 6.1 percent from the previous year. Individuals give the lion’s share, but at this time of year many companies dig deep to make charitable donations, too.
Not only is it the right thing to do, it is […]
Dec
27
PR Gifts For Your 2007 Success
December 27, 2006 | Leave a Comment
I want you to be wildly successful in 2007. So, here are a couple of PR resources that you can use to get more publicity and promote yourself or your organization better. First, I have two gifts for you from Joan Stewart, the Publicity Hound. Here are her best tip e-books from 2006 and from […]
Dec
18
PR Experiment Update
December 18, 2006 | 1 Comment
We talked about the PR experiment I have been doing in advance of the January 17 release of my wife’s murder mystery, Double Dead. I’ve used PR Web releases, social media tools like del-icio.us and digg, as well as stumbleupon. I’ve dropped another release this morning about the good review given by the American Library […]
Dec
14
Old Media: “We’re Not Dead”
December 14, 2006 | Leave a Comment
The MSM (mainstream media) are not dead, according to a survey by Ketchum and the University of Southern California. The survey says “nearly three-in-four consumers (73.6%) rely on their local TV news while nearly 70 percent (68.9%) depend on their local newspaper, and this heavy reliance cuts across all generations. As for new media, just […]
Dec
4
My Creative Team Update
December 4, 2006 | Leave a Comment
Told you last week about my new enterprise, My Creative Team. Now, I need your help. Could you visit one of the links below and save it with digg, del-icio.us, furl, stumbleupon or one of the other web 2.0 social media services? I”m trying to spread the word using social media and your assistance in […]
Dec
1
My Creative Team
December 1, 2006 | 1 Comment
I’ve started a new enterprise with old friend Brant Waldeck. We call it My Creative Team. It is a network of independent marketing and advertising professionals in marketing disciplines. We assemble the right team for each project, so that a client is not paying overhead on a media buyer if we are just doing web […]
