Dec
14
Old Media: “We’re Not Dead”
December 14, 2006 | |
The MSM (mainstream media) are not dead, according to a survey by Ketchum and the University of Southern California. The survey says “nearly three-in-four consumers (73.6%) rely on their local TV news while nearly 70 percent (68.9%) depend on their local newspaper, and this heavy reliance cuts across all generations. As for new media, just 13.4 percent of the general public use blogs while only 4.8 percent use podcasts and 4.5 percent get media via their cell phone. However, usage of new media varies significantly by age.”
It also lays to rest a few media myths:
- Blogs are talked about a lot in the media but aren’t that important in the scheme of things.
- Social networking sites aren’t just for kids.
- Young adults are reading newspapers, despite common misconceptions.
