Jan
25
ManLaw - Ads Must Work
January 25, 2007 | Leave a Comment
Miller Brewing is jerking its ManLaw Miller Lite ads because sales dropped while they were running. Some thought the spots were funny. None of the ads really connected you with the brand. This is so often the case.
During an unscientific survey of six male friends with whom I watched the playoffs, I asked what commercials […]
Jan
24
Oops, He Did It Again
January 24, 2007 | 1 Comment
Brittany cast-off Kevin Federline is the butt of a Super Bowl ad that has ired The National Restaurant Association. An ad for Nationwide Insurance - tagline “Life Comes At You Fast” - reportedly shows Federline falling from hero to zero, working in a restaurant after being dumped by his sugar mama. Some 12.8 million […]
Jan
22
Bad News, Katie
January 22, 2007 | Leave a Comment
When you start seeing headlines like this one - “No Changes Planned at CBS Evening News with Katie Couric” - you know things are about to change. CBS’ Sean McManus says he is “happy with where the show is and doesn’t plan any changes.” Yeah, right Sean.
Jan
22
Social Media Comes On Strong
January 22, 2007 | Leave a Comment
Newswires like PRWeb and PRNewswire are doing a better job of staying on top of online trends than are the traditional media. PRNewswire has lagged some. But it now has announced a deal with Technorati to provide real-time social media link tracking for all of their press releases. Recently, BusinessWire inked a deal to get […]
Jan
16
Briefly Speaking
January 16, 2007 | Leave a Comment
Creative people work best when they are given limitations. I know that sounds counterintuitive but is it true. These limitations help your creative team members focus so that the message they develop will be relevant, impactful, original and true. So, how do you provide these limitations to your creative team: with a […]
Jan
11
Take Your Marketing Vitamins
January 11, 2007 | Leave a Comment
The best marketing programs are focused, disciplined and consistent. Developing and implementing a program like this is tough. So, sometimes you just need to do something to get yourself off dead-center. That is where my One-A-Day Marketing Vitamins come in.
These are ideas that easily can be added to your daily routine and they don’t take […]
