Jan
22
Social Media Comes On Strong
January 22, 2007 | |
Newswires like PRWeb and PRNewswire are doing a better job of staying on top of online trends than are the traditional media. PRNewswire has lagged some. But it now has announced a deal with Technorati to provide real-time social media link tracking for all of their press releases. Recently, BusinessWire inked a deal to get a co-branded version of the PRWeb direct-to-consumer and SEO service. Business Wire members may disseminate press releases so they will be indexed by major search engines, distributed to thousands of news sites, including Google News and Yahoo News, and delivered through more than 20,000 RSS feeds that collectively reach tens of millions of consumers and thousands of journalists daily.
If you are still thinking about news releases as just a vehicle to send to journalists, you are so 20th century. Wake up and discover the potential of by-passing the media filter.
