Bad PR, Naughty PR

February 1, 2007 | |

Are you guilty of bad PR? Do you indiscriminately email or fax news releases to all carbon-based lifeforms on the hope that the shotgun approach will bag some coverage? If so, stop it immediately. You are giving us all a bad name.

Reporter Jeff Crilley has a nice piece on the 7 fatal flaws of PR programs. Read it and take it to heart, gentle reader.