Feb
1
Guerrilla Stupidity
February 1, 2007 | |
By now you have probably heard about the PR stunt in Boston carried out on behalf of Turner’s Cartoon Network. This was not guerrilla PR. It was guerrilla stupidity of the highest order. Knucklehead PR operatives placed electronic boxes with blinking lights in them all over Boston in hopes of generating publicity for a cartoon show. I will not name the show because I refuse to help them with their publicity.
In this day and age when terrorism is on the mind’s of everyone, who would think to do such a thing? I can’t believe that somewhere along the way some sensible person didn’t say, “guys, have you thought this through?”
According to Hollywood Reporter, “Peter Berdovsky, 27, and Sean Stevens, 28, were released on $2,500 cash bond after each pleaded not guilty to placing a hoax device and disorderly conduct for a device found Wednesday at a subway station. They waved and smiled as they greeted people in court.”
Turner Network officials, Berdovsky and Stevens all should be strung up.
