Feb
5
SuperBowl? Nope.
February 5, 2007 | |
Neither the game nor the commercials were that great this year. (Although I was pulling for the Colts.)
The biggest misstep was by Snickers and its Brokeback Mountain moment between two burly men. Unless Snickers really is going full tilt for the gay market.
I thought the Sprint Connectile Dysfunction spot was good but could have been improved if they had hired Smiling Bob from the Enzyte ED commercials.
My biggest problem with the ads is that - although many were funny - they didn’t do anything to build the brand, connect to the brand or sell products and services. After all, isn’t that what advertising is all about? Reprise Media has a report on who fumbled the handoff from TV to the web. In my estimation, virtually everyone did. Pizza Hut did something cool. They bought paid search ads that sent viewers to YouTube instead of Pizza Hut corporate. There, viewers could continue the discussion on their own.
Check out all the Super Bowl spots here in case you missed some.
PS - For the 9th consecutive year, Anheuser-Busch has won USA Today’s exclusive Ad Meter real-time consumer focus group ranking of Super Bowl commercials.
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[…] Short on time this morning so only a quick update: You’ll remember perhaps that we discussed the Snickers ad and others after the Super Bowl. Snickers now has shut down its Super Bowl ad website and stopped airing the spot because of protests from homosexual rights groups. […]