Feb
15
Free Press
February 15, 2007 | |
In the old days (yes, I’m old enough to remember the old days) you wrote a news release and actually sent it to the media in the hopes that you would get coverage. Reporters were the only ones who saw the news release. Not so, today. In fact, the news release is even more important in this web-enabled world. So, write those releases and get them out there into the digital cosmos.
I recommend paying to distribute your important releases via PRWeb. This gets you widespread distribution directly to the media, interested consumers and into syndicated feeds to thousands of websites.
Next, post your releases on the many free release sites out there. Mr. SEO has posted a list of 22 free press release sites.
Comments
1 Comment so far
Great points. We all need to keep in mind that the new “shelf life” of a news release is about 1,000 years with the Internet, so keep that in mind when writing as well.