Mar
27
A Question Of Trust
March 27, 2007 | Leave a Comment
What companies do you trust? From all the recent headlines, it seems there are no trustworthy companies out there these days. Well, Forbes has just published its list of the 100 most trustworthy companies.
According to the story, “Audit Integrity, an independent Los Angeles firm that does research on corporate governance best practice (and which is […]
Mar
27
Brainstorming Resources
March 27, 2007 | Leave a Comment
When it comes to brainstorming, most people do it wrong. There truly is only one rule: initially, there are no bad ideas. The objective of brainstorming is to generate as many ideas as possible.
So, here is my list of brainstorming rules, followed by some resources.
Develop ideas first, sort them out later.
Identify the problem, discuss the […]
Mar
26
Dead Fish Website
March 26, 2007 | Leave a Comment
Too often, websites are just repurposed brochures. When you hit the home page of one of these sites, they lay there like a dead fish in the sun. There is no interactivity, nothing to direct you on to deeper content. Colleague Jack Aaronson has some advice on how to determine […]
Mar
23
My MediaRoom
March 23, 2007 | Leave a Comment
Do you have a media room on your website? A media room is a dedicated web site for press releases, event announcements, a blog, and more. If you don’t have one, MyMediaRoom may be the answer for you. It is a community news platform that enables organizations to get their message […]
Mar
22
I Own You!
March 22, 2007 | Leave a Comment
Who owns what? That is a question media buyers have asked for years. With this knowledge you often can craft a media buy that does a better job leveraging your media budget. With media moving toward the web, it is still a valid question. Here’s at least part of the answer.
Mar
20
Optimize
March 20, 2007 | Leave a Comment
Today’s news release is written differently than those from the past. It needs to be newsworthy and it needs to sound like a human wrote it. However, you also must include the right keywords in it. Let’s examine some news release optimization techniques.
Research Is Key. If you have already optimized your website, then you know […]
Mar
20
Digitize
March 20, 2007 | Leave a Comment
Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. But, as we have discussed before, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic.Written and […]
Mar
19
Cool Tool
March 19, 2007 | Leave a Comment
eHub calls itself “a constantly updated resource of web applications, services or sites with a focus on next generation web (web 2.0), social software, blogging, Ajax, Ruby on Rails, location mapping, open source, folksonomy, design and digital media sharing.” I call it cool.
Here you will find a list of many excellent tools like Grand Central, […]
Mar
15
Social Media Ages Gracefully
March 15, 2007 | Leave a Comment
Let’s face it, highly hyped sites like MySpace and YouTube are for younger people. I am not younger people. Nor are the people I’m trying to reach for my clients and myself.
For instance, my wife’s new murder mystery is out and I know that it is typically older females who constitute the bulk of mystery […]
Mar
6
Web 2.0 Leads MSM Evolution
March 6, 2007 | Leave a Comment
Many members of the mainstream media (MSM) are dinosaurs just waiting to die. But a few are starting to figure out how to evolve into relevance. USA Today has begun the evolutionary journey with its relaunch of USAToday.com.
The updated website is laden with Web 2.0 features like dynamic content-sharing and recommendation tools, video and […]
