Apr
18
Stop It - You’re Scaring The Media
April 18, 2007 | |
cnet reports that a recent survey by Accenture indicates the media and entertainment industry is wary of user-generated content. In other words, your blogs, photos, YouTube postings and other content are scaring the bejezzus out of the MSM.
The horrific shootings at Virginia Tech provide a prime example of how users took control of the flow of information. Smart media companies are figuring out how to harness this citizen journalism. There aren’t many smart media companies. They - like dinosaurs - tend to stand in the tar pits too long wondering what to do next, as they sink beneath the surface.