Advertising: many companies do it without a clear idea of what results they want from a campaign. Are you trying to generate leads, raise awareness or encourage brand switching?
You need to set clear, measurable goals before you pull the trigger on that next campaign. Read all about it.

Start-Up PR

May 21, 2007 | Leave a Comment

Joan Stewart, the Publicity Hound, has some excellent information for organizations. She calls it 17 PR Tips For Start-Ups, but you can use these tips no matter where you are in the business cycle.

Write On

May 15, 2007 | Leave a Comment

Write on, Thinkers. If you are not out establishing your expertise by writing articles, you should be.
A recent article in Web Marketing Today gives you the top 25 places to post your articles.
EzineArticles.com - my favorite - tops the list.

I found a cool new, visual search engine called Quintura that is sort of hard to explain.
Type in a search term like “My Creative Team”. Then, you are presented with search results on the right and the query term or phrase you typed in plus a number of related terms floating […]

Vote For Me

May 12, 2007 | Leave a Comment

Think has been nominated for several Best Of Blog Awards. Feel free to cast your vote for us.

Do you like great writing and humor? Then, you might like Best of the Web by James Taranto of the Wall Street Journal. Taranto has a decidedly conservative edge and mercilessly roasts the politically correct and the liberati.
Another liberal-skewering website is Newsbusters. This is news you won’t find anywhere else.
Get your daily fix of marketing […]

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