Jul
31
Manipulate The Media Like The Clintons
July 31, 2007 | Leave a Comment
No one does a better job of media manipulation than Bill and Hilary Clinton. What has been happening in the past few days - I believe - is an example of their extraordinary media spinning and influencing skills. Let’s review the events and see if you agree with my conclusions.
First, there […]
Jul
24
Media & Marketing Blogs Have Their Day
July 24, 2007 | Leave a Comment
A great idea that Todd And had - developing a list of the top 150 marketing blogs, has paid off for him and for those of us who write these blogs. Advertising Age has acquired the list and will eventually move it to the AdAge.com site. This shows how rapidly the blogosphere has become crucial […]
Jul
19
THINKing
July 19, 2007 | Leave a Comment
See what’s happening at our new blog, THINKing, or subscribe to the new RSS feed for THINKing.
Jul
18
We’re Moving
July 18, 2007 | Leave a Comment
I have now established a blog at my own domain - http://blog.my-creativeteam.com - so please come by and visit. I’ll continue to write at this address, as well. The new blog will feature other authors from My Creative Team.
Jul
13
Where DO we spend our time online?
July 13, 2007 | Leave a Comment
Where is everyone going online? The Compete Attention 200 tells us who is visiting where. Check it out.
Compete Blog » Where DO we spend our time online? — The Compete Attention 200™ for June 2007
Jul
12
Great Guerrilla Advertising
July 12, 2007 | Leave a Comment
Guerrilla Advertising is an unconventional way of performing promotional activities. Usually very funny or subtle, it’s a great way to promote a business with a low budget and generate buzz. But you’ll need lots of creativity.
Here are some great guerrilla ads examples. They are simply brilliant.
Funnymos.com - Funny news and weird humor - Daily Updates […]
Jul
12
Widgets, Anyone?
July 12, 2007 | Leave a Comment
Smart marketers are doing their best to embed their brands into the daily lives of web users. Widgets are one way to do this. According to a story in MediaPost, “more than 81 million consumers–or a full 40.3% of all online consumers–were exposed to Web widgets in April, according to a widget tracking service recently […]
Jul
11
This Just In On Google Maps Mashups
July 11, 2007 | Leave a Comment
Mashable has a piece on 10 Google map mashups. My favorite is the Associated Press’ mashup showing the latest news on a Google map based upon its dateline.
13 Must-See Google Maps Mashups
Jul
10
Sprint To Customers: You’re Fired!
July 10, 2007 | 1 Comment
Sometimes businesses need to suck it up and fire patrons who don’t fit the best customer profile. If you have a clearly delineated positioning statement that outlines your market, you’ll know who to fire. Congratulations to Sprint who told 1,000 of its overly demanding customers to find another cell provider. Read all about it:
Sprint Says, […]
Jul
10
Consumers Care About Biz Practices
July 10, 2007 | Leave a Comment
The latest Cone Survey shows that consumers care about business’ charitable activities, their practices and how they treat employees. I have contended for years that consumers will vote with their wallets based upon their perceptions of a company. I still won’t buy Exxon gasoline because of the way the company mishandled the 1989 crash of […]
