Dec
28
My Favorite Blogs
December 28, 2007 | 1 Comment
What are the blogs that you just can’t do without? Our sister site, THINKing, has a post today about its Top 10 list. Of course, THINKing is one of my favorites.
I’d like to hear from you. What are your faves?
Dec
18
Feed Me
December 18, 2007 | Leave a Comment
As you have probably noticed, I’m not posting as actively here as I once was. The My Creative Team blog is where I’m spending most of my writing time. So, please get the new THINKing feed burned by Feedburner. Or you can visit and sign up to receive the feed via email.
Dec
14
Business News From The News Business
December 14, 2007 | 1 Comment
Cision’s Navigator online newsletter is a must read if you are involved in media relations. It reports on media news like USA Today’s staff buyouts, Samson Desta’s appointment as CNN’s Abu Dhabi bureau chief, as well as who’s hot in the media. Most recentness hotness: Suzanne Hoppough textile editor of DNR.
Our sister blog, THINKing, has […]
Dec
12
The Spin Stops Here
December 12, 2007 | Leave a Comment
Now, I admit the story I’m about to relate is funny and - I think - is an allegory for the way the Clinton political machine works. But it is not true. However, it is being trotted out a good bit at the moment. Here’s the tale:
Dr. Judy Wallman, a professional genealogical researcher, discovered […]
Dec
12
Marketing For The Cause
December 12, 2007 | Leave a Comment
Adopting good causes can be beneficial, but your company’s involvement should be planned just as you plan any other business activity. Here are five steps to developing an effective cause marketing program.
Choose Your Cause Strategically. Search for a single charitable cause that you and your employees can believe in, as well as one that helps […]
Dec
11
Cold Hard Facts On Writing A Book
December 11, 2007 | Leave a Comment
Thinking of writing a book? Many people do to build their brand and their credibility and to showcase their expertise, as Seth Godin points out. If that is the reason you are writing, you don’t need to read any further. If you want to make millions off your book sales, read on.
I don’t want to […]
Dec
10
Get A Plan
December 10, 2007 | Leave a Comment
Having a plan is key to good PR and marketing. There’s a nice piece today at our sister blog, THINKing, on proper communication planning procedure.
And while we are on the subject of planning, here’s a link to a crisis communications planning process.
