Feb
26
The Rule of Reciprocity on Steroids
February 26, 2008 | Tagged , focus forty, focus four, linkedin.com, networking |
While reading Maki’s article on the smart way to get traffic, I saw the link on the rule of reciprocity. When you think about it, much of what we PR people do is based upon this rule. Do something for someone else and they will turn around and do something of equal or greater value for you.
I’ve written about this before at our sister site in a series of posts about networking and gaining new business.
Friend Brent Dees owns Focus Four, a three-year curriculum to teach business owners how to work on their business and not in their business. In the Focus Four class, Brent teaches you how to utilize this rule most effectively. Says Brent,
“you should identify the people who can do the most to assist you in reaching your personal and business goals and then find out what they are trying to achieve. Once you know this, your efforts should be directed toward helping them reach their goals. This is smart business and good public relations”
Remember, you do it because you want to help them. Expect nothing in return from them. But guess what? They always return the favor a hundredfold. That’s how to put reciprocity on steroids.
Comments
1 Comment so far
I could not agree more. I’m learning this way of thinking in a less formal, trial-and-error way, but it’s starting to work.