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Any ROI On Social Media?
May 5, 2008 | |
Marketers are having trouble figuring out if there is any ROI on their involvement in social media. PR people don’t have that problem. We always have understood the value of dialogue, of listening to our customers, reacting and and responding. There’s a nice guest post over at our sister site, THINKing, by DJ Francis from the OnlineMarketerBlog about social media ROI. You should check it out.
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[…] coming to grips with what - if any - ROI comes from social media involvement. PR people, as our sister site points out, understand that it’s all about […]