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	<title>Think</title>
	<link>http://hoover.prblogs.org</link>
	<description>About Creativity, Marketing and PR</description>
	<lastBuildDate>Mon, 05 May 2008 19:32:36 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>Any ROI On Social Media?</title>
		<description><![CDATA[Marketers are having trouble figuring out if there is any ROI on their involvement in social media. PR people don&#8217;t have that problem. We always have understood the value of dialogue, of listening to our customers, reacting and and responding. There&#8217;s a nice guest post over at our sister site, THINKing, by DJ Francis from [...]]]></description>
		<link>http://hoover.prblogs.org/2008/05/05/any-roi-on-social-media/</link>
			</item>
	<item>
		<title>Jobseekers Take Note</title>
		<description><![CDATA[OK, this is my annual rant on you advertising, PR and marketing students who insist upon mass marketing your resumes. Did you learn nothing in school? We are living in a one-to-one world. So, your job search requires target marketing.
Read this and this. And, DO NOT send me your resume, particularly addressed To Whom It [...]]]></description>
		<link>http://hoover.prblogs.org/2008/04/23/jobseekers-take-note/</link>
			</item>
	<item>
		<title>Follow Me!</title>
		<description><![CDATA[If you are using Twitter, you may be interested in the post on our sister site, THINKing with information on how to use it. This is my Twitter link in case you want to follow me. Thanks.
]]></description>
		<link>http://hoover.prblogs.org/2008/04/01/follow-me/</link>
			</item>
	<item>
		<title>Vote For THINKing</title>
		<description><![CDATA[Our sister blog, THINKing, is putting on the fishnets and stiletto heels and campaigning for votes. It&#8217;s not pretty but it works.
So, please visit the links below and help us win in 2008! (Registration is required to vote)
Best Marketing Blog (THINKing is leading in this Bloggers’ Choice category. Keep us there!)
Junta42 Top Content Marketing Blogs [...]]]></description>
		<link>http://hoover.prblogs.org/2008/03/21/vote-for-thinking/</link>
			</item>
	<item>
		<title>What&#8217;s A Reputation Worth?</title>
		<description><![CDATA[Ask Eliot Spitzer about the worth of a good reputation and he&#8217;d probably tell you that it is priceless. Spitzer, a longtime prosecutor who aggressively pursued big business and prostitution rings, has proof positive that years of building a reputation can be destroyed in nanoseconds.
We&#8217;ve discussed this here and here at our sister blog, THINKing [...]]]></description>
		<link>http://hoover.prblogs.org/2008/03/18/whats-a-reputation-worth/</link>
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